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AdSense is but one puzzle piece it the internet marketing picture. There is pay per click advertising, affiliate links, search engine optimization, hosting concerns, blogs, e-mail list building techniques, joint venture marketing and many other considerations to weigh. Years of trial and error can be short cut if you find the right advice.
But how do you know if the advice works? How do you survive and who do you trust? My suggestion is to get inexpensive eBooks and videos as opposed to spending thousand on seminars and pitch-feasts. Use and implement successful author's/entrepeneur’s advice and get experienced. With experience you’ll begin to see the forest from the trees.
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“There are only four ways to create value (in a digital economy): information, entertainment, convenience and savings.” Jay Walker, Priceline founder